Four marketing platforms held against the same rubric. Real prices, the setup time you should actually plan for, and an opinion on who each one is built for. If you have ever opened a comparison and wondered why every tool was the winner, this is the antidote.
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The complete inbound marketing platform. Email, landing pages, lead scoring, social, and the CRM is right next door. The killer feature is that nothing breaks at the seams between tools, because there are no seams.
The most powerful automation engine you can run for under two hundred a month. Conditional sequences, predictive sending, lead scoring and a built-in CRM. The learning curve is real, but the ceiling is very, very high.
The default email and SMS platform for serious ecommerce. Deep Shopify integration, abandoned-cart flows that actually convert, and revenue attribution baked in so you can see the dollar value of every flow.
The friendliest entry point in email marketing. Generous free tier, drag-and-drop builder, and an audience size you can grow into. The platform has matured a lot since the Intuit acquisition. Power users will outgrow it eventually.